About Joyce's Irish Whiskey
Joyce's Irish Whiskey is a premium whiskey brand founded by Dougie Joyce and now co-owned by Richy Thrower, bringing together a shared vision of heritage, quality, and craftsmanship. Established in 2022, the brand pays tribute to the Joyce family's Irish Traveller roots, embodying a legacy of resilience, tradition, and success.
With Richy Thrower joining as a partner, director, and shareholder, Joyce’s Irish Whiskey is expanding its reach, combining Dougie’s strong brand influence with Richy's business acumen and media expertise. Together, they are elevating the brand into a household name within the luxury Irish whiskey market.
The whiskey itself is crafted to premium standards, offering a smooth, rich taste that appeals to both seasoned whiskey connoisseurs and new enthusiasts. Joyce’s Irish Whiskey isn’t just about the drink, it represents heritage, ambition, and a statement of success.
The brand has a strong social media presence, utilizing digital marketing, influencer collaborations, and strategic branding to build a loyal following. With its bold yet sophisticated design, Joyce’s Irish Whiskey stands out as a symbol of prestige, legacy, and entrepreneurial spirit.
Under the joint leadership of Dougie Joyce and Richy Thrower, the brand is set to grow, making an impact not only in the UK and Ireland but across the global whiskey market.